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Diversity in European marketing text and cases /
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student ass...
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| Auteurs principaux: | , , , , |
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| Format: | Livro |
| Langue: | Inglês |
| Publié: |
Gabler Verlag,
c201
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| Sujets: | |
| Accès en ligne: | https://minerva.ufrj.br/F/?func=direct&doc_number=000912654&local_base=UFR01 |
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