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Ambush marketing & the mega-event monopoly how laws are abused to protect commercial rights to major sporting events /
This is the first book to focus critically on the legitimacy of legal responses to ambush marketing. It comprehensively examines recent sports mega-events and the special laws which combat ambushing. The approach of the book is novel. It does not blindly accept often-touted truisms regarding the ill...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Inglês |
| Publicado em: |
T.M.C. Asser Press :
2012
Imprint: T.M.C. Asser Press, |
| Colecção: | ASSER international sports law series |
| Assuntos: | |
| Acesso em linha: | https://minerva.ufrj.br/F/?func=direct&doc_number=000901851&local_base=UFR01 |
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