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Value driven product planning and systems engineering
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...
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| Autores principales: | , |
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| Formato: | Livro |
| Lenguaje: | Inglês |
| Publicado: |
Springer London :,
2007
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| Edición: | 1st ed. 2007. |
| Materias: | |
| Acceso en línea: | https://minerva.ufrj.br/F/?func=direct&doc_number=000895270&local_base=UFR01 |
| Etiquetas: |
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