Semiotics of virality
The aim of this article is to provide an outline of the semiotics of virality in its different cultural ramifications: from the notion of contagion employed in 19th-century social sciences to contemporary Internet memes on social media, passing through the viral marketing of the 1990s. Semioticians...
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Presses universitaires de Liège (PULg)
2022
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| Onderwerpen: | |
| Online toegang: | https://doi.org/10.4000/signata.3936 https://hdl.handle.net/20.500.13089/kpnp https://journals.openedition.org/signata/3936 |
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