On the Im/Propriety of Brand Names
This paper asks what kind of modifications we might have to make to our conventional understandings of proper names to accommodate the im/propriety of brand names. On the basis of ethnographic research on a naming crisis at a Mumbai advertising agency, I suggest that the classic anthropological noti...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Association pour la recherche sur l'Asie du Sud (ARAS)
2015
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| Accés en línia: | https://doi.org/10.4000/samaj.3986 https://hdl.handle.net/20.500.13089/kjuv https://journals.openedition.org/samaj/3986 |
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