L’appel aux émotions dans les campagnes présidentielles. État de la recherche et approche interdisciplinaire

This paper aims to make an inventory of the researches related to the uses of emotional appeals in presidential campaigns. It focuses on two kinds of approaches developed in different scientific fields. The first ones pay attention to the strategic uses of affective appeal by the candidates. The sec...

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Detalhes bibliográficos

Autor principal:	Ballet, Marion
Formato:	Artigo
Idioma:	Francês
Publicado em:	ENS Éditions 2016
Assuntos:	communication élection présidentielle émotion persuasion pathos presidential election emotion comunicación elecciones presidenciales emoción persuasión
Acesso em linha:	https://doi.org/10.4000/mots.22434 https://hdl.handle.net/20.500.13089/iexj https://journals.openedition.org/mots/22434
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