Entre communication politique et propagande : les publicités électorales de 1979 à 2005
Advertising and propaganda share a common purpose: to try to influence and modify people’s beliefs and behaviours though persuasion. This article intends to examine the advertisements produced by the Conservative Party and the Labour Party over seven electoral campaigns, highlighting the choices mad...
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| Formato: | Artigo |
| Idioma: | Francês |
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Presses universitaires de Rennes
2006
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| Acceso en liña: | https://doi.org/10.4000/lisa.2049 https://hdl.handle.net/20.500.13089/i13d https://journals.openedition.org/lisa/2049 |
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