Christopher Chávez, Reinventing the Latino Television Viewer: Language, Ideology, and Practice
Christopher Chávez offers a detailed and incisive look at the evolution of television marketing practices towards the U.S. Latino viewers who, he argues, have always been “framed” (25) by the networks that need them to fit into their own definitions. This process has always involved forming a pseudo...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Center for Research on the English-Speaking World (CREW)
2017
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| Accés en línia: | https://doi.org/10.4000/inmedia.895 https://hdl.handle.net/20.500.13089/h18u https://journals.openedition.org/inmedia/895 |
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