“Original and Best”? How Barr’s Irn-Bru Became a Scottish Icon

Building on theories of banal nationalism developed by Michael Billig (1995) and Tim Edensor (2002), this paper focuses on how a major 20th century icon of popular Scottishness, the carbonated drink Irn-Bru, has depended on the question of origins in its positioning. From the start, the manufacturer...

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Detalhes bibliográficos

Autor principal:	Leishman, David
Formato:	Artigo
Idioma:	Inglês
Publicado em:	UGA Éditions - Université Grenoble Alpes 2017
Assuntos:	Scottishness AG BARR plc Irn-Bru Iron Brew national identity Scottish branding commercial discourse banal nationalism scotticité identité nationale écossais marque commerciale discours commercial nationalisme banal
Acesso em linha:	https://doi.org/10.4000/etudesecossaises.1206 https://hdl.handle.net/20.500.13089/g5um https://journals.openedition.org/etudesecossaises/1206
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