Place Brand Authenticity in Social Media Interaction: a Postmodern Perspective
This essay aims to demystify the postmodern perspective on social media interaction in developing place brand authenticity. It is a reflective study that relies on a structure review approach. The findings denote that (1) place brand authenticity which emerges as the brand image of a place is derive...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Université des Antilles
2017
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| Предмети: | |
| Онлайн доступ: | https://doi.org/10.4000/etudescaribeennes.11182 https://hdl.handle.net/20.500.13089/g529 https://journals.openedition.org/etudescaribeennes/11182 |
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