Disney’s Star Wars: Forces of Production, Promotion, and Reception. William Proctor and Richard McCulloch (eds.). Iowa City: University of Iowa Press, 2019, 396 p.

This edited collection on Disney’s Star Wars is a much-needed assessment of the impact of Disney’s Lucasfilm purchase on production, promotion and reception of the Star Wars franchise across media. The collection brings together contributors from the film industry and academics specializing in media...

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Détails bibliographiques

Auteur principal:	Mayer, Hervé
Format:	Artigo
Langue:	Inglês
Publié:	Presses universitaires du Midi 2020
Sujets:	production réception Disney Star Wars Lucasfilm transmédialité promotion économie du cinéma études de fans transmedia reception studies fan studies branding merchandising franchising media franchise
Accès en ligne:	https://doi.org/10.4000/caliban.8195 https://hdl.handle.net/20.500.13089/dgnf https://journals.openedition.org/caliban/8195
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