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Becoming a preferred customer one step at a time

Introduction It is usually considered that the initiator of the relationship between sellers and buyers is the potential vendor. The salesperson tries to convince a client to do business with his/her organization; and, over time, the efforts can eventually be oriented towards becoming a preferred su...

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Bibliografiske detaljer
Hovedforfatter: Nollet, Jean
Format: Chapter
Sprog:Inglês
Udgivet: Presses universitaires de Provence 2018
Online adgang:https://doi.org/10.4000/books.pup.31770
https://hdl.handle.net/20.500.13089/64sm
https://books.openedition.org/pup/31770
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