Changing Market Relationships in the Internet Age
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected marke...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Inglês |
| Publicado em: |
Presses universitaires de Louvain
2008
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| Assuntos: | |
| Acesso em linha: | https://hdl.handle.net/20.500.13089/53ec https://books.openedition.org/pucl/1635 |
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