The 'americanisation' of European companies, consumers and cultures: contents, processes and outcomes
Business and economic historians have been looking seriously at ‘Americanisation’ for at least the last three decades. At first, their focus was primarily on US influence in Europe and Japan after the Second World War, and especially the Marshall Plan. The most salient debate concerned American moti...
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| Hoofdauteurs: | , |
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| Formaat: | Chapter |
| Taal: | Inglês |
| Gepubliceerd in: |
Publications de l’Institut de recherches historiques du Septentrion
2002
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| Online toegang: | https://doi.org/10.4000/books.irhis.1935 https://hdl.handle.net/20.500.13089/3vek https://books.openedition.org/irhis/1935 |
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