Identity as a Core Dimension of Nation Branding: An Analysis of Marca Perú’s Communication in Its First Decade

In 2009, Peru launched its first nation branding strategy to promote investment, exports, and tourism. This study analyses Marca Perú’s communication activities to identify the key factors involved in the construction of its brand identity and to assess, drawing on Villafañe’s (2014) framework, whet...

Полное описание

Библиографические подробности

Главный автор:	Vásquez, Manuel Santillán
Другие авторы:	Delgado, Anabela
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Centro de estudos de comunicação e sociedade 2026
Предметы:	branding territorial marca-país narrativa de marca-país identidade de marca relações públicas internacionais nation branding nation brand narrative brand identity place branding international public relations
Online-ссылка:	https://hdl.handle.net/20.500.13089/16n9a https://journals.openedition.org/cs/17643
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