Try Before You Buy: Virtual Reality as an Asset for Tourism Marketing and Destination Attractiveness

This study investigates the potential of virtual reality (VR) as a transformative tool in digital tourism marketing, particularly in enhancing destination attractiveness and visitor engagement. This technology creates multiple opportunities by increasing customer engagement in a highly interactive m...

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Autors principals:	Seradouni, Sarah, Abdesselam, Yasser Takie Eddine
Format:	Artigo
Idioma:	Inglês
Publicat:	Université des Antilles 2026
Matèries:	Tourism virtual reality Digital technologies Digital marketing Destination attractiveness Turismo Realidad virtual Tecnologías digitales Marketing digital Atractivo de los destinos Tourisme réalité virtuelle Technologies numériques e-Marketing Attractivité des destinations
Accés en línia:	https://doi.org/10.4000/163wg https://hdl.handle.net/20.500.13089/163wg https://journals.openedition.org/etudescaribeennes/39511
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