Appealing to Emotion in Communication Strategies: The Case of Spanish Universities on Instagram
This article analyses the emotions conveyed by Spanish universities through their Instagram profiles at the start of the 2024/2025 academic year. The beginning of the academic year marks a pivotal moment of first contact between universities and incoming students; as such, it is particularly relevan...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
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Centro de estudos de comunicação e sociedade
2025
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| Accés en línia: | https://hdl.handle.net/20.500.13089/15gst https://journals.openedition.org/cs/16746 |
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