“Persuasion Pathways” to the “Hero Voter”: Understanding the Labour Party’s Ground Campaign Approach in the 2024 General Election

In July 2022, the Labour Party launched a renewed door-to-door campaigning script with a view to improving the way the party on the ground speaks to constituents, bearing in mind that for most voters, door-to-door canvassing is the most direct contact they will have with the party. The changed scrip...

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Detaylı Bibliyografya

Yazar:	Avril, Emmanuelle
Materyal Türü:	Artigo
Dil:	Inglês
Baskı/Yayın Bilgisi:	CRECIB - Centre de recherche et d'études en civilisation britannique 2025
Konular:	mobilisation parti travailliste militants campagnes électorales porte-à-porte électoral persuasion politique formation des bénévoles outils numériques Labour Party election campaigning party activists canvassing political persuasion volunteer training digital tools
Online Erişim:	https://doi.org/10.4000/14qka https://hdl.handle.net/20.500.13089/14qka https://journals.openedition.org/rfcb/14063
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