Memes: A marketing tool for brands?
This article presents a study of memes published (on Facebook, X, Instagram, and TikTok) by six particularly different brands (Oasis, Pulco, Panzani, Gucci, IKEA, and Netflix). Through a documentary corpus and thematic content analysis, the study brings to light various observations on brand memes....
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| Format: | Artigo |
| Idioma: | Inglês |
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Presses universitaires de Vincennes
2025
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| Accés en línia: | https://doi.org/10.4000/13uth https://hdl.handle.net/20.500.13089/13uth https://journals.openedition.org/hybrid/5359 |
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