Strategic destination branding in Hawai‘i : American imperialism and myth-making using Barthes’ semiotic theory
Hawai‘i’s tourism destination brand perpetuates the myth of paradise. In Hawai‘i, this myth originates from the early 20th century and has been based on a set of tangible and intangible assets, including environmental beauty, relaxation, hospitality, and native Hawaiian traditions. In examining Hawa...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Université du Québec à Montréal
2024
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| נושאים: | |
| גישה מקוונת: | https://hdl.handle.net/20.500.13089/12ns0 https://journals.openedition.org/teoros/12763 |
| תגים: |
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