Service innovation and coopetitive dynamics: the case of insurance distribution
Coopetition is a complex dynamic in which competing companies cooperate to achieve a common goal. The relationships between these organizations are not linear, and have an impact on their various activities and processes, particularly innovation. Drawing on the theoretical fields of service innovati...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Association FCS
2024
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| Online-Zugang: | https://doi.org/10.4000/11r8a https://hdl.handle.net/20.500.13089/11r8a https://journals.openedition.org/fcs/12187 |
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