Jean-Patrick Villeneuve bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPP Public administration bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPQ Central government::JPQB Central government policies bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCP Political economy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJP Business communication & presentation bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSP Public relations bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJV Ownership & organization of enterprises::KJVX Non-profitmaking organizations co-branding communication ethics communication models communication strategies communication theory crisis communication marketing instruments non-profit management public administration public communication public management public marketing public sector marketing public-private partnerships social marketing