Bezug Dienstleistungsbranche Einfluss Einstellung Entwicklung Kommunikationsmaßnahmen Marke Markenmanagement Marketing Modells Secka Werbung bic Book Industry Communication::K Economics, finance, business & management::KF Finance & accounting::KFF Finance::KFFK Banking bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJG Business ethics & social responsibility bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSM Market research eines konzeptionellen Überprüfung