Conspiracy theories Consumer behaviour Consumer culture theory Consumer research Culture wars Deceptive content Deceptive marketing Digital advertising Digital marketing Digital platforms Disinformation Fake news Influencer marketing Misinformation Social media Social media marketing thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research