Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran

Por Mohammad Keshtidar, Kianoosh Shajie, Mahdi Ebrahimian Besharat, Mahdi Yousefi
Publicado em 2018-04-01

The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

Por Mohammad Zarei Mahmoudabadi, Mohammad Keshtidar, Seyed Mohammad Javad Razavi
Publicado em 2019-09-01