Complexity of Understanding Consumer Behavior from the Marketing Perspective

Por Jorge Arenas-Gaitán, Borja Sanz-Altamira, Patricio E. Ramírez-Correa
Publicado em 2019-01-01

Gender roles in social network sites from generation Y

Por Francisco Javier Rondán-Cataluña, Borja Sanz-Altamira, Begoña Peral-Peral
Publicado no Journal of Technology Management & Innovation (2017)

CONSUMER INNOVATIVE BEHAVIOR IN VACATIONTRAVEL

Por Jesús Manuel López-Bonilla, Luis Miguel López-Bonilla, Borja Sánz-Altamira
Publicado no Tourism & Management Studies (2011)