Bezug Dienstleistungsbranche Einfluss Einstellung Entwicklung Kommunikationsmaßnahmen Marke Markenmanagement Marketing Modells Secka Werbung eines konzeptionellen thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting::KFF Finance and the finance industry::KFFK Banking thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJG Business ethics and social responsibility thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research Überprüfung