The Identity Constitution of the Craft Beer Consumer in the City of Fortaleza (Brazil)

With the transformation of the market into a provider of relevant symbolic resources, individuals like to demonstrate consumer goods that reflect their values and shared lifestyles. Thus, the aim of this study is to define identity profiles of craft beer enthusiasts based on their consumption practi...

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Bibliografische gegevens
Gepubliceerd in:BBR - Brazilian Business Review
Hoofdauteurs: João Gonçalves Menezes, Minelle E. Silva, José Sarto Freire Castelo
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: FUCAPE Business School 2020
Onderwerpen:
Administración y Contabilidad
Craft Beer
Consumer Culture
Identity Profiles
Online toegang:https://www.redalyc.org/articulo.oa?id=123064005002
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