Mishra, S., & Malhotra, G. (2021). The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. Int J Inf Manage.
Styl ChicagoMishra, Sita, a Gunjan Malhotra. "The Gamification of In-game Advertising: Examining the Role of Psychological Ownership and Advertisement Intrusiveness." Int J Inf Manage 2021.
Citace podle MLAMishra, Sita, a Gunjan Malhotra. "The Gamification of In-game Advertising: Examining the Role of Psychological Ownership and Advertisement Intrusiveness." Int J Inf Manage 2021.
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