Kim, Y., & Park, K. (2020). When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands. Front Psychol.
Citación estilo ChicagoKim, Yaeri, and Kiwan Park. "When the Underdog Positioning Backfires! The Effects of Ethical Transgressions On Attitudes Toward Underdog Brands." Front Psychol 2020.
Cita MLAKim, Yaeri, and Kiwan Park. "When the Underdog Positioning Backfires! The Effects of Ethical Transgressions On Attitudes Toward Underdog Brands." Front Psychol 2020.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.