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A Content Analysis of Gambling Operators’ Twitter Accounts at the Start of the English Premier League Football Season
The use of social media is now an established strategy to engage and maintain customer loyalty. The purpose of the present study was to examine the Twitter accounts of ten of the largest online sports betting operators in the UK to determine what marketing strategies were employed. More specifically...
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| Publicado no: | J Gambl Stud |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer US
2019
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7026221/ https://ncbi.nlm.nih.gov/pubmed/31377917 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s10899-019-09879-4 |
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