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Sales promotion by wholesalers affects general practitioners’ prescription behaviours in Japan
Background: One method for promoting drugs in Japan has been utilizing wholesalers for promotion; however, the effectiveness of the sales promotion has been brought into question. Methods: A total of 74,552 responses were collected from an internet survey of 511 prescribing doctors in hospitals with...
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| Publicado no: | J Mark Access Health Policy |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Routledge
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5774397/ https://ncbi.nlm.nih.gov/pubmed/29372018 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/20016689.2018.1424474 |
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