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Affect as Information in Persuasion: A Model of Affect Identification and Discounting

Three studies examined the implications of a model of affect as information in persuasion. According to this model, extraneous affect may have an influence when message recipients exert moderate amounts of thought, because they identify their affective reactions as potential criteria but fail to dis...

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Foilsithe in:J Pers Soc Psychol
Main Authors: Albarracín, Dolores, Kumkale, G. Tarcan
Formáid: Artigo
Teanga:Inglês
Foilsithe: 2003
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Rochtain Ar Líne:https://ncbi.nlm.nih.gov/pmc/articles/PMC4797933/
https://ncbi.nlm.nih.gov/pubmed/12635909
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