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A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations
In the highly competitive market, it is increasingly hard for ice cream stores to develop creative marketing strategies to retain existing customers and attract new ones. This study applies the means–end chain approach to identify the customer value, consequences, and attributes of ice cream and to...
שמור ב:
| הוצא לאור ב: | Springerplus |
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| Main Authors: | , , |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Springer International Publishing
2015
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| נושאים: | |
| גישה מקוונת: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4671983/ https://ncbi.nlm.nih.gov/pubmed/26682112 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40064-015-1564-8 |
| תגים: |
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