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A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations

In the highly competitive market, it is increasingly hard for ice cream stores to develop creative marketing strategies to retain existing customers and attract new ones. This study applies the means–end chain approach to identify the customer value, consequences, and attributes of ice cream and to...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Julkaisussa:Springerplus
Päätekijät: Chen, Yan-Kwang, Tsai, Pei-Shan, Chiu, Fei-Rung
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Springer International Publishing 2015
Aiheet:
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC4671983/
https://ncbi.nlm.nih.gov/pubmed/26682112
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40064-015-1564-8
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