A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations

In the highly competitive market, it is increasingly hard for ice cream stores to develop creative marketing strategies to retain existing customers and attract new ones. This study applies the means–end chain approach to identify the customer value, consequences, and attributes of ice cream and to...

Full description

Saved in:
Bibliographic Details
Published in:Springerplus
Main Authors: Chen, Yan-Kwang, Tsai, Pei-Shan, Chiu, Fei-Rung
Format: Artigo
Language:Inglês
Published: Springer International Publishing 2015
Subjects:
Research
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4671983/
https://ncbi.nlm.nih.gov/pubmed/26682112
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40064-015-1564-8
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items