Загрузка...
An exploratory analysis of cigarette price premium, market share and consumer loyalty in relation to continued consumption versus cessation in a national US panel
INTRODUCTION: Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching...
Сохранить в:
| Опубликовано в: : | BMJ Open |
|---|---|
| Главные авторы: | , , , |
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
BMJ Publishing Group
2015
|
| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4636604/ https://ncbi.nlm.nih.gov/pubmed/26534732 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2015-008796 |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|