An exploratory analysis of cigarette price premium, market share and consumer loyalty in relation to continued consumption versus cessation in a national US panel

INTRODUCTION: Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching...

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Detalles Bibliográficos
Publicado en:BMJ Open
Main Authors: Lewis, Michael, Wang, Yanwen, Cahn, Zachary, Berg, Carla J
Formato: Artigo
Idioma:Inglês
Publicado: BMJ Publishing Group 2015
Assuntos:
Smoking and Tobacco
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC4636604/
https://ncbi.nlm.nih.gov/pubmed/26534732
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2015-008796
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