Shrank, W. H., Cox, E. R., Fischer, M. A., Mehta, J., & Choudhry, N. K. (2009). Patients’ Perceptions Of Generic Medications: Although most Americans appreciate the cost-saving value of generics, few are eager to use generics themselves.

Shrank, William H., Emily R. Cox, Michael A. Fischer, Jyotsna Mehta, and Niteesh K. Choudhry. Patients’ Perceptions Of Generic Medications: Although Most Americans Appreciate the Cost-saving Value of Generics, Few Are Eager to Use Generics Themselves. 2009.

Shrank, William H., et al. Patients’ Perceptions Of Generic Medications: Although Most Americans Appreciate the Cost-saving Value of Generics, Few Are Eager to Use Generics Themselves. 2009.