Presumption of Green Electronic Appliances Purchase Intention: The Mediating Role of Personal Moral Norms

This study focused on social and cognitive psychological factors that drive personal norms and consequent buying intentions towards green electric appliances. The study differentiates itself from other similar studies by examining the mediating role of consumer personal moral norms from the developi...

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Auteurs principaux: Jianwen Zhang, Jacob Cherian, Yawar Abbas Sandhu, Jawad Abbas, Laura Mariana Cismas, Constantin Viorel Negrut, Lucia Negrut
Format: Artigo
Langue:Inglês
Publié: MDPI AG 2022-04-01
Collection:Sustainability
Sujets:
green electronic appliances
green purchase
green products
green technology
personal moral norms
Accès en ligne:https://www.mdpi.com/2071-1050/14/8/4572
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