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Comparative analysis of brand management strategies
The article presents the results of the analysis of three main strategies included in the brand management system. Brand management involves the development of a long-term plan that describes in detail the formation of strategic images and brand image, the expected dynamics of its brand development,...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Russo |
| Published: |
Voronezh state university of engineering technologies
2021-06-01
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| Series: | Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij |
| Subjects: | |
| Online Access: | https://www.vestnik-vsuet.ru/vguit/article/view/2637 |
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