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Comparative analysis of brand management strategies

The article presents the results of the analysis of three main strategies included in the brand management system. Brand management involves the development of a long-term plan that describes in detail the formation of strategic images and brand image, the expected dynamics of its brand development,...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Y. O. Lyashchuk, O. V. Platonova
Fformat: Artigo
Iaith:Russo
Cyhoeddwyd: Voronezh state university of engineering technologies 2021-06-01
Cyfres:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Pynciau:
Mynediad Ar-lein:https://www.vestnik-vsuet.ru/vguit/article/view/2637
Tagiau: Ychwanegu Tag
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