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Specific features of consumer's behaviour in new market economies

Despite intuitive or deliberate realization of the necessity of being oriented towards the customer’ s needs, the marketing philosophy was not used similarly in real life by the enterprises of the new market-oriented countries, among which we traditionally find the Baltic countries (Latvia, Lithuani...

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Библиографические подробности
Главный автор: Iryna Lylyk
Формат: Artigo
Язык:Inglês
Опубликовано: Kyiv National Economic University named after Vadym Hetman 2008-07-01
Серии:International Economic Policy
Предметы:
Online-ссылка:http://iepjournal.com/journals_eng/8-9/2008_9_Lilyk%20Chebotareva.pdf
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