Llwytho...
Do we need a new framework for managing Internet marketing activities?
Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved substantially, a...
Wedi'i Gadw mewn:
Prif Awdur: | |
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Fformat: | Artigo |
Iaith: | Inglês |
Cyhoeddwyd: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2011-12-01
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Cyfres: | Tržište |
Pynciau: | |
Mynediad Ar-lein: | http://hrcak.srce.hr/file/117324 |
Tagiau: |
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