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Do we need a new framework for managing Internet marketing activities?
Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved substantially, a...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2011-12-01
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| Col·lecció: | Tržište |
| Matèries: | |
| Accés en línia: | http://hrcak.srce.hr/file/117324 |
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