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MANAGEMENT OF MARKETING POTENTIAL OF THE COMPANY

This article considers the ability of managing the development of a company based on its marketing potential. Today, the problem of managing the development of the company becomes more and more important due to the complication of the processes in the market, due to the growth of the competition. Th...

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Main Authors: O. V. Krasnyanskaya, I. A. Mandych
Formato: Artigo
Idioma:Russo
Publicado: MIREA - Russian Technological University 2018-02-01
Series:Российский технологический журнал
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Acceso en liña:https://www.rtj-mirea.ru/jour/article/view/101
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