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MANAGEMENT OF MARKETING POTENTIAL OF THE COMPANY

This article considers the ability of managing the development of a company based on its marketing potential. Today, the problem of managing the development of the company becomes more and more important due to the complication of the processes in the market, due to the growth of the competition. Th...

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Détails bibliographiques
Auteurs principaux: O. V. Krasnyanskaya, I. A. Mandych
Format: Artigo
Langue:Russo
Publié: MIREA - Russian Technological University 2018-02-01
Collection:Российский технологический журнал
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Accès en ligne:https://www.rtj-mirea.ru/jour/article/view/101
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