MANAGEMENT OF MARKETING POTENTIAL OF THE COMPANY

This article considers the ability of managing the development of a company based on its marketing potential. Today, the problem of managing the development of the company becomes more and more important due to the complication of the processes in the market, due to the growth of the competition. Th...

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Библиографические подробности
Главные авторы: O. V. Krasnyanskaya, I. A. Mandych
Формат: Artigo
Язык:Russo
Опубликовано: MIREA - Russian Technological University 2018-02-01
Серии:Российский технологический журнал
Предметы:
marketing
marketing potential
estimation of marketing potential
management of marketing potential
Online-ссылка:https://www.rtj-mirea.ru/jour/article/view/101
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