COMPARATIVE ANALYSIS OF STRATEGIES OF PRICING AND PROMOTION OF PRODUCTS AND SERVICES ON NETWORK VALUES MARKET

The article studies conditions of dynamic pricing and marketing policy efficiency on network values market in circumstances of temporary supplier’s monopoly. The research method is economic-mathematic modeling of value cost dependence on the number of its consumers and demand for the value on price....

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Main Authors: Viktor E. Dementiev, Sergey G. Evsukov, Elena V. Ustyuzhanina
Format: Artigo
Jezik:Russo
Izdano: Plekhanov Russian University of Economics 2019-06-01
Serija:Вестник Российского экономического университета имени Г. В. Плеханова
Teme:
network values
pricing
monopoly
value differentiation
marketing policy
Online dostop:https://vest.rea.ru/jour/article/view/717
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