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A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGCReviews (UGC-R). Based on data from a survey o...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
University of the Algarve - ESGHT - CIEO
2018-01-01
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| Edice: | Tourism & Management Studies |
| Témata: | |
| On-line přístup: | https://tmstudies.net/index.php/ectms/article/view/995/pdf_85 |
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